New Trends

New Trends

One of the recent major trends in New Media Art is the introduction of Online-Only Galleries. These are galleries that exist only on websites. This has gone a long way to solving the problem of how to exhibit internet art and it also allows the artworks to be displayed in their natural environment. Many traditional art galleries have also developed their own Online-Only Galleries and are already hosting some intriguing new media art projects.  Art Micro Patronage is an experimental online gallery which features monthly curated exhibitions of digital and new media and inter-media art. Visitors to the website are encouraged to become ‘micro-patrons’ whereby they show their appreciation of the artists’ work by donating a small sum of money towards them. In return the micro-patrons receive a link and image of the work as a token of appreciation.

New online markets

Making money from their artworks has always been a sticking point for New Media artists and a recent development provides a revolutionary new way to sell and collect artworks by some of the world’s leading artists as well as New Media Artists, all in digital format. The website ‘s(edition)’ founded by Harry Blaine and Robert Norton in 2011 offers art lovers the chance to purchase original art at affordable prices directly from their innovative online platform. The art is sold as limited digital editions to be viewed on smart phones, tablets and digital screens and each edition is numbered and sold with a certificate of authenticity signed by the artist.  ‘S(editions)’ offers digital versions of works by the world’s most prominent artists such as Yoko Ono, Tracey Emin and Damien Hirst amongst many others. Customers can browse online galleries and buy their desired artworks at usually a nominal price of between £5 and £35. Members can then start their own digital collections which can be viewed on any of their digital screens be it an iphone or a TV. When the limited edition of an offered artwork is sold out, members can then resell their edition through the open marketplace on the site.

Accessible archives

Another trend is the development of online archives which provide an online base for digital artworks that use media such as software, websites, code, browsers and moving images. Because technology inevitably breaks down at some point though something like obsolescence, compatibility changes or disappearing links, artists are sometimes at a loss as how to preserve their works securely. These new online archives store a copy of the original artwork on their servers. They also make a descriptive record, check the URLs for breakages, repairing where necessary and then host the artworks on their websites usually  providing free access and historical context.

The future is digital

Whatever happens next in the world of New Media Art it appears that there is an increasing mainstream awareness of its art and artists both inside and out of the art world. Plus the increasing accessibility and affordability of virtual digital artworks makes some of the best artworks available to most art enthusiasts to collect and view at their leisure. It seems the future of art is here and its digital.